The world of digital marketing depends on the art of creating unique content and the techniques to present it properly. Therefore, email marketing plays a major role in the industry of digital marketing. But, if the content is not attractive, people will not give it two minutes of their busy schedule. So, it is important to create informative content to convey the actual message in a few words, and the body of the content is easy to read. Multiple email marketing tools in the market are worth exploring. So let us know about them.
The Best Email Marketing Tools in 2021
There are various email marketing tools in the market. But when it comes to marketing, we have to opt for the best option. I have selected nine marketing tools that ensure quality content creation among all the other email marketing tools. HubSpot, Mailchimp, Sender, Sendinblue, SendPulse, Moosend, Omnisend, MailerLite, Benchmark email, Mailjet, EmailOctopus.
HubSpot Email Marketing:
It is one of the best email marketing tools that are highly efficient in managing data and creating engaging content. The most important feature that makes it so popular is its convenient aspects. It takes the entire user experience to a whole new level. Let us see the unique features it offers.
Features:
- Automated services: It is a great email marketing tool that provides you with automated services. It means your customers will get a customized email every time they click on the link provided by you or they purchase something, or even if they view the landing page. All your pre-designed and pre-scheduled emails will be delivered to your clients at the right time.
- Free services: HubSpot offers their free email marketing tools to provide their customers with a unique user experience and enable them to grow their business by hitting the right spot of digital marketing techniques.
- Variety of services: HubSpot offers a plethora of options to choose from so that you do not run out of options and keep on improving your marketing strategies.
- Convenience: Time is the biggest factor for any entrepreneur or business holder. So, they need to have access to something convenient. HubSpot offers the exact thing they need to grow their business.
- Visual editor: HubSpot offers multiple editing tools that will enable you to edit all your content and make them highly presentable.
- Customized features: Now, you can create your content based on your clients’ preferences to make your business campaigns more successful.
- Templates: You can access hundreds of pre-designed templates to boost the quality of your content.
- Connecting multiple tools: HubSpot tools let you collaborate with other tools of HubSpot that make seamless data transfer and management possible.
- Organize: Organize your data related to client response and their preferences with ease and make email marketing more systematic.
- Track Performance: You can track the performance of your marketing campaigns with this email marketing tool and improve marketing strategies based on it.
- Pricing: HubSpot offers free email marketing tools. You can also access their additional tools, and the price range starts from 45$ per month.
Pros:
- You can create unique content for marketing.
- Automated services help you to manage time.
- A variety of options are available from where you can choose to create content.
- You can add and edit images as per your need.
- You can access pre-designed templates.
- Tracking customer responses will be easier for you.
- You can organize all your data successfully for future reference.
- Finally, you can edit your content as per your requirement.
Cons:
- You can not personalize your content based on the individual client’s requirement.
- You can not send unlimited emails from multiple accounts.
Mailchimp
There are various reasons to consider it one of the best email marketing tools, such as free services and scheduling options, and many more.
Features:
- Free services: It lets you access all the email marketing tools free of cost.
- Know audience preferences: Now, with the help of its powerful recommendation features, you can be knowledgeable of the customers’ preferences and the target audience.
- Scheduling: All your customers will get a pre-designed email every time they click the links you provide or view the landing pages. Establish better communication with your clients.
- Store data: You can store your data and necessary images and manage them with the help of a content manager.
- Automated services: All your customers will get a customized email once they visit your website or view the landing page by clicking the links.
- Pricing: You can access their free tool initially, and later, you can switch to any of their paid versions. The premium version starts from Rs. 23,000 per month.
Pros:
- Manage your time with the help of its automated services.
- Access the marketing tools at no cost.
- Manage and organize your data more efficiently.
- Know your audience preferences to grow your business.
- Enhance communication with your clients by scheduling automated emails.
Cons:
- It will not let you create personalized content.
- The display will differ based on the devices the customers use.
- In addition, you can not send unlimited emails to your clients.
Sender
The sender is especially popular as one of the best email marketing tools because it ensures excellent performance in delivering the content to the target audience.
Features:
- Create newsletters: It will provide you with all the necessary tools to create brilliant newsletters that will instantly attract the attention of your clients.
- No prior knowledge requirement: You can create excellent email content without having any prior knowledge about HTML. It will provide you with pre-designed structures to create unique content.
- Template: Access hundreds of templates that will add a new dimension to your content.
- Customizable features: You can add images, videos, edit text, and customize all these aspects to present your content preferably.
- Analytics: It will provide you with a detailed analytical report to know about the performance rate. You will know how successful your marketing campaign is by analyzing and studying the reports about your customers’ responses. You will also know about the click rates.
- Customize: You can customize the email content based on your customers’ preferences and design attractive call-to-action templates to make the audience interested in your services.
- Pricing: It offers a free version to use, your customer’s preferences, and the paid version starts from ten dollars per month.
Pros:
- Create engaging content without any HTML knowledge.
- Create unique and customized content for promotion.
- You will have an idea about the customer choices and their demands.
Cons:
- You can not schedule your emails and have to send them to your customers manually.
- The alignment seems to look different at times on different devices.
- You can not create personalized content.
Sendinblue
It will provide you with a unique marketing experience in terms of content creation and designing. Hence, it is very popular among the best email marketing tools.
Features:
- Communication: It ensures that you establish an excellent communication process with your clients through creating engaging email content with the help of email marketing tools.
- Landing page creation: You can create an attractive landing page and provide the link in your email so that every time your clients click the link, you will get a notification.
- Templates: It provides you with thousands of pre-designed templates, and you can save a lot of time of yours and deliver goof content to your clients.
- Aesthetics: The brilliant aesthetics with which they have designed all their templates is praiseworthy. It will take your content creation process to a whole new level.
- Preview features: You can previous your designs with all your content before making final changes and sending them to your customers. In addition, it will enable you to have a look at how your email will appear to the customers.
- Optimize: Optimize your content with special features that will let you know the choices and preferences of your ideal customers.
- Pricing: A free version is available to use, and the premium version starts from Rs. 3895 per month.
Pros:
- Create unique content and design them with email marketing tools.
- Know about the click rates of your link and the number of visitors to your website.
- Get access to hundreds of templates and save your time while creating content.
- Know about the individual responses of your leads and also get an idea of potential customers.
Cons:
- You can not send your customers automated emails.
- The marketing tools do not help create personalized content.
- You can not schedule your emails. You have to deliver your content to the customers manually.
SendPulse
It is one of the most popular among the best email marketing tools because of these below-mentioned features, such as customized templates and tracking options.
Features:
- Customized templates: You can access hundreds of pre-designed templates and customize them as per your requirement.
- Track responses: You can track the responses of your customers. You will know about the click rates and the number of visitors to your website.
- Schedule: Schedule your emails to provide your valuable customers with a welcoming email if they are visiting your website for the first time and let them know about the exciting features of your company.
- Analytics: SendPulse will also let you know about the customers who have opened your emails. It will help you to identify a valuable target audience.
Pricing: You can access the free version and the paid version for thirty dollars per month.
Pros:
- Create engaging content by customizing pre-designed templates.
- Track customer responses for future references.
- Schedule your email to communicate more efficiently with your customers.
Cons:
- The tools are not useful for creating personalized content.
- The email may not appear the same to individual customers depending on the devices they use.
Moosend
It offers a unique feature that makes it one of the best email marketing tools in the market. The features include:
Features:
- No logo included: The only email marketing tool that does not include the logo in your content.
- Automated services: Automated services will help you deliver appropriate content to your customers at the right time.
- Track customer responses: It will enable you to track individual customers’ responses and learn about their preferences.
- Analytics: Get detailed analytics of the number of visitors to your website and the number of clicks to the link provided by you.
- Share data: You can connect multiple apps to transfer the data easily.
- Pricing: You can access the free version, and their paid version starts from fifteen dollars per month.
Pros:
- Your emails will not include any logo of the marketing tool.
- You can send automated emails to your customers to welcome them to your website.
- Track the customer responses and improve your content based on their requirements.
- You can connect multiple apps with the email marketing tool to ensure speedy and easy transfer of data.
Cons:
- You can not personalize your email content for individual clients.
- You can not access professional features without paying.
- You cannot access a pre-designed template.
Omnisend
It is a free email marketing tool that will ensure quality content creation.
Features:
- Schedule: Schedule your emails for maintaining advanced communication with your customers.
- Analyze: It will provide you with a detailed analysis of the behavior of your potential customers and let you create unique content based on that.
- Relevant content: You can design interesting promotional offers, call-to-action templates, and coupons relevant to your email content. It will help your website to get the attention of the audience.
- Product selector: The feature will help you include all the necessary data like images, videos, or other desired data in your email.
- Pricing: you can start with their free version of email marketing tools and opt for the paid version for 25 dollars per month.
Pros:
- Deliver your content to your customers at the right time by scheduling.
- Add as much data you want in your email.
- Include attractive promotional details in your email.
- Track customer responses to strategize your marketing campaign.
Cons:
- You have to design everything manually.
- Second, it does not allow you to transfer your data to multiple applications.
MailerLite
It is an excellent and one of the best email marketing tools that allow you to edit your content and pictures.
Features:
- Free services: It offers exciting email marketing tools free of cost.
- Pop-up features: With the feature, you can create attractive promotional labels that will automatically pop up when your customers visit your landing page.
- Editor: You can text your data, images, and texts as per your requirement.
- Experimental features: It offers tons of experimental features that you can explore to create even better content that will boost your click rates and make your marketing campaigns successful.
- Pricing: The basic version is free to use, and the paid version starts from ten dollars per month.
Pros:
- Access free tools to design your content.
- Create attractive promotional pop-ups.
- Edit your data with the tools.
Cons:
- You cannot access templates to create your content.
- You can not schedule your email.
- The email delivery services are not automated.
- You can not personalize your content.
- It does not allow sharing data with other applications.
Benchmark Email
It is another very popular email marketing tool because of its unique feature to maintain the exact appearance of content. Often, the email content designed by the content creator does not appear the same on other devices. It poses a great problem in delivering accurate content because the presentation of content plays a very important role in digital marketing. If the presentation is good enough, people will read the content. Otherwise, they will not move forward with it. The other features offered by Benchmark emails are mentioned below.
Features:
- Responsive: You can easily provide your customers with accurate responses with its automated email service-providing feature.
- Suitable for all devices: It has the unique feature to maintain the exact appearance of your content no matter what devices your customers are using.
- Effect: you can add multiple effects to your content to make them look even more attractive. You can add stickers and edit the text as per your need.
- Customized: If you know HTML, you can use the codes for creating unique templates.
- Dual-view feature: The dual view feature lets you preview the templates you have created while you are making additional changes to them.
- Pricing: It is free to use. You can start with their free services that let you send 250 emails per month at zero cost, and later, you can opt for the pro version to send unlimited emails to your customers. You have to 13 dollars per month.
Pros:
- The content will appear in the exact manner you have designed it on every device.
- You can add effects to your content.
- You can create a unique template with the knowledge of HTML.
- Dual-view mode will assist you in making additional changes to your content and compare the previous one with the new one.
Cons:
- You cannot connect multiple applications to share data.
- The lack of a content managing system makes the process of storing data difficult.
- You can not track the responses of your audience.
Name of the Email Marketing Tools | Tracking Customer Response | Automated Services | Scheduling Emails |
HubSpot | Available | Available | Available |
Mailchimp | Available | Available | Available |
Sender | Available | Not available | Not available |
Sendinblue | Available | Not available | Not available |
SendPulse | Available | Available | Available |
Moosend | Available | Available | Available |
Omnisend | Available | Available | Available |
MailerLite | Available | Not available | Not available |
FAQ
- There are a lot of email marketing tools in the market offering good services. But, we always opt for the best one to deliver our content to the customers. HubSpot and Mailchimp are two very popular email marketing tools that let you access their customized services and templates. You can manage customer response data and schedule your emails with their tools.
There are four types of marketing emails. Newsletters to inform the customers about the services offered, acquisition emails for advertising by adding sponsored links, retention emails to send customized emails to the target audience, and promotional emails to provide them with exciting promotional offers.
- Email marketing will help you promote your business or brand and get connected with the customers directly. You can send them personalized and customized emails based on their preferences. It will make them even more interested in your products.
Conclusion:
All the email marketing tools named above offer unique facilities to their users. They also offer free versions to get the hang of this email marketing and then opt for their advanced versions. The advanced versions will offer you additional features. In this blog, I have mostly discussed the free versions of these marketing tools and the features they offer because you should always look at the basic features before opting for more advanced options. Once you are well-adapted to the idea and the features of these email marketing tools, it will be easier to implement the pro features efficiently. Therefore, I hope this blog will prove helpful for you in choosing the best email marketing tool to grow your business.