SHOPIFY VS. MAGENTO
You wish to launch an online store or switch the existing online store to a new site. Have trouble choosing between the many eCommerce platforms, don’t know which one to trust or which is worth the money, well allow me to introduce to you Shopify and Magento.
Shopify and Magneto are two of the most well-known e-commerce platforms which allow you to buy, sell or retail your products or brands.
Shopify is a website for creating online stores. It is also the most common commerce forum for companies of all sizes. Shopify has you covered whether you want to sell online, on social media, in a store, or in some other way. If you are a novice with no previous experience in online marketing, this is the forum for you. Anything from the storefront, shopping cart, retail management, marketing & SEO, packaging and shipping costs, themes and styles, products, web hosting, analytics, mobile application, 24/7 support, and more is available in one place on this website.
Shopify provides many key features like drag–and–drop builder, designed for the mobile, comprehensive dashboard, marketing made simple, sell more, and sell fast and easy.
Magneto is an e-commerce website that is open source. Hundreds of businesses are using this open source to set up their online stores today. Magneto has been named one of the top ten eCommerce platforms in the world. The website is designed for someone who has experience in coding or has knowledge of coding. Magneto has a wide range of themes, rate fixing methods, and delivery and packing choices to select from.
magneto provides many features like page builder, order management, cloud delivery, progressive web apps, product recommendation, Amazon sales channel.
Now that we are introduced to the two big guns in the e-commerce platform, Let’s see who is better served on which forum.
SETTING UP THE STORE
Shopify provides a range of subscription plans ranging from $29 to $299, while Magneto is fully free. Though the domain cost is about the same for both apps, ranging from $10 to $30 a year. Shopify can seem to be overpriced at first, but the functionality it provides is well worth the money, and you can do everything yourself. Shopify is a user-friendly platform and simple to use.
Magneto is a complex tool and it is designed for individuals who own several companies or brands. If you have complex goods, want to have a better customer experience, or want to provide a wider range of products, this is for you. Magneto is not for beginners; it is designed for those who know what they’re doing with their codes.
Magneto is a self-hosted network, which means you would pay for hosting. The price of hosting is determined by the goods and the number of visitors visiting your online store. While there is no such trouble for Shopify because the app takes care of it and it has all the features in-build which means you don’t have to pay anything more or install any more applications, it’s all at your fingertips.
Shopify is, as I previously said, easier and more user-friendly; it is incredibly easy to navigate through Shopify, while Magneto is more difficult and targeted toward users with prior experience in this area.
Magneto’s strengths are promotion and consumer segmentation, Management, and merchandising. If you have a complex product, Magneto is the way to go; but, if you have a basic product, such as clothes, beauty products, etc. stick to Shopify.
Magneto’s tools are more flexible and have improved attribute handling. In contrast, Shopify’s tag and meta area stand no chance.
THEMES AND TEMPLATES
Shopify and Magneto each have high-end features, themes, and templates, as well as the ability to create extensions and applications.
You can select from Shopify’s 70+ styles, but that’s it; you don’t get to customize them. Magneto, on the other hand, delivers high-quality themes and models, which you can tailor to your tastes.
These themes and templates are available in both free and premium versions. A good quality Shopify theme costs about $140 to $160, while Magento themes start at $100 and go higher.
Creating applications and extensions in Shopify and Magento both offer about 2500 apps and 1200 extensions. For marketing, sales, SEO, accounting, and other purposes, apps and extensions are needed.
Both software is compatible with third-party ERP, shipping, and payment gateway networks.
Magneto enables you to run several stores from a single location, such as separate online stores from different vendors, different warehouses, and so on. It helps you to monitor all of your various stores from a single dashboard. This can be challenging in Shopify since you would need to build several accounts to start a new online store, and juggling them all can be difficult (and costlier)
Other applications such as SEO are present in both software; Shopify has built-in tools and SEO plugins, although it does have a downside in that it has reduced SEO capabilities. It doesn’t support URL structure and hierarchy, as well as server-level settings, for example.
Magneto, on the other hand, has more SEO versatility. Magneto is an open-source framework that allows you to dive deep into the layout of your website since it is self-hosted.
You can run online campaigns by email with Shopify and Magneto, and you can also promote and sell directly from social media. Although Shopify is a simple platform to use, Magneto is a little more difficult since, to advertise or sell online, we must import various software.
Both sites offer customer service; but, in an online world, a support desk and a place to communicate with buyers and sellers are needed. Shopify offers a variety of services, including 24/7 phone support, social media support in a group form, and specialized expert support, among others.
Magneto has an excellent user guide that provides customers with step-by-step instructions.
Shopify has 70 built-in payment portal solutions for customers, with fees ranging from 0.5 % to 2% based on the plan you use when setting up the store. Your shop can allow online purchases with the help of a payment processor. Furthermore, both platforms allow payment processing to be simpler.
Shopify Payment is the company’s payment processor. True, Shopify accepts a variety of payment gateways, but it charges a transaction fee on the other payment gateways.
Magneto, on the other hand, only offers a few payment options, such as PayPal and Braintree.
Shipping features too are in build, both of the software all you to calculate shipping and tax rates automatically saving you the hassle. Both platforms offer you price-setting options.
Both Shopify and Magneto have weaknesses and benefits, and choosing between them comes down to what your vision is, your budget, strategic plan, and what you’re aiming to accomplish.
Now that we’ve been through the various features and management capabilities offered by both software applications, it’s time to put on our business hats and make a decision that will benefit you and your company, whether you’re a novice or a seasoned pro in this area.