Mailchimp
Mailchimp is an electronic email marketing platform based in the United States that primarily focuses on selling services and goods through email services, newsletters, web campaigns, etc. Mailchimp is a product of The Rocket Science Group, an American company founded in 2001 by Dan Kurzius and Ben Chestnut, along with Mark Armstrong.
According to their website, they are an all-in-one portal that helps their clients manage and communicate with their consumers, clients, and so on. It is a mobile-based service that runs on most web browsers. Still, you don’t have to worry that external applications are installed or downloaded.
What is email marketing?
The act of delivering a commercial message by email to a large number of people at once or have it automated at regular intervals is known as email marketing. Any email sent to a potential, or existing client may be called email marketing. It helps its customers by sending ads, exchanging business, or soliciting sales or donations via email.
Email marketing is the method of reaching out to your target audience and consumers by email. It supports you in increasing conversions and revenue by delivering valuable insights to consumers and accomplishing their goals.
What does it do?
Email marketing is a valuable medium for advertising your products and services. Mailchimp can help you do exactly that: it can help you build or create templates, handle your client details, automate your mail, and evaluate your business process and client responses, among other things.
Mailchimp is available to everyone, whether they are inexperienced or an expert in their field. This website is easy to use, simple and does not require any coding. They have all of the important features ready to use. You can select from a wide range of templates and layouts for emails of all purposes and occasions.
It has developed into a full-fledged marketing tool, a free tier that operates, and incredibly versatile pricing, a wide range of automation options, third-party integration choices that are impressive.
Many e-commerce owners start with MailChimp because it is free if the email list has less than 2,000 subscribers. Open ratings for automated emails are four times higher than for broadcast emails, with 152 percent more click-through and, most notably, more sales.
Which companies are using it?
Enlyft, Media Frenzy Global, LLC, Baass Business Solutions Inc, System Solution group, GMMB, and St Baldrick’s Foundations Inc are few mentions.
Shopify
Shopify is one of the most famous E-commerce platforms which is based in Canada. You can open an account through this platform and design your storefront by choosing from their 70+ themes and templates. You can have unlimited product inventory, shipping, and pricing, choose payment processing gateways are some of the features they offer.
Shopify is quite easy to use, it has simple navigation settings, and you will have all the tools you need to make your very own online store. Shopify is simple to use, and designing is easy, adaptable style, a wide variety of app integrations, options/pricing levels, high standard of security, high degree of dependability, customer service that is second to none, seller assistance that is of high quality, quick loading time, excellent value for capital, a broad variety of website features are available, a wide range of sales features, a large number of applications are available. Customer service is available 24/7. Mobile responsiveness is easy.
High brand who use Shopify
Roxo, Turtle Beach, Homegrown Meats, Electric Visual, Kylie Cosmetics, Sephora, Death Wish Coffee Company, Tesla, All Birds, Red Bull, Herschel Supply Co, Water Aid, Bombas, Gym Shark, Blenders Eyewear, Boll And Branch, Jones Soda, Leesa, MVMT Watches, Nescafe, The NY Times Store, Pura Vida Bracelets, The Hundreds, Pure Cycle, Rebecca Minkoff, Young And Reckless, Tula Skincare, Morphe, Wikipedia, The Economist.
What if I told you you could integrate your Mailchimp and Shopify accounts?
Now that is a great way to boost your business and bring in more customers. Through linking your Shopify online store to Mailchimp, your Customers can be introduced to the audience. Powerful e-commerce features can be accessed, and more targeted content can be created.
To integrate Mailchimp and Shopify, you have to install a third-party integration, or personalized coding should be used.
How to do it?
Step 1. Use shop sync, a tool used for transferring your Shopify store information to Mailchimp. It helps you stayed synced between the platforms. Don’t worry; you will still be using Mailchimp. Through this process, it will update your audience with email addresses, names, order records, and custom fields such as birthdays and phone numbers are all saved for each customer.
Step 2. Third-party integration, there are a couple of those that support MailChimp, such as automate and Zapier. With this, you can sync your accounts, sending automated emails and newsletters, etc.
Step 3. Add Mailchimp domain code to Shopify. This will help you activate certain features like pop-up ads and special audience-targeted ads.